7 Obstacles to Sales Closing | The Salesmark
Sales Challenges

7 Obstacles to Sales Closing

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Attempt after attempt!! Closing sales is a lengthy process. Sales closing is supposed to happen only when actual sales happen. This blog lists the seven common challenges every salesperson faces while sales closing.

1. No Connection to the Buyer

A connection starts to build even before communication starts with the buyer. Learning the art of rapport building helps you very well in forming connection with your customers. If you fail to connect with your customer at first glance, your customer is just talking and not exactly listening to you. 

2. Always on What

Mostly, the salesperson’s journey starts with a “what” and ends up with no sales closing. The salesperson rattles out most of their time describing what the product is and its features. But they forget to make customers understand what the product can do for them and why and how it will benefit them.

3. The Art of Attracting Customers

Always attract your customers! Create a point where your customer stops and thinks. Let them think about that point more before taking them to their next benefit.

4. Always Be Ready for the Closing Sale

There is no such thing as the right time for sales closing. Trust me, be it today and tomorrow, it’s a good time to close the sale. Never wait to get a buying signal. After explaining a product to a customer with an attractive and soft tone, ask a very soft closing question like, “Are we ready to start this amazing OTT platform journey to enjoy every weekend in the comfort of your corner?” Sometimes it may be a quick yes, sometimes a customer may dilly dally and say yes after 3-4 more promts.

5. The Closing Script

Chances to fail increase if you ask your customers to close deals directly.

You can go for scripts like:

  • If you wish to get an appreciation in the product price, it’s the right time to invest
  • Would you like to take this laptop with you to work at home, or should we make delivery to your doorstep today
  • Do you want to invest because you can save up to 20%, or because it will help you save money on other expenses in the future

6. The Attitude to Closing

If you feel the product is expensive, not good enough, or anything else, you will never end up with the closing of a sale. Clear your head and believe in your product once you leave for the field or call.

7. Keep Your Follow-up Loop Very Strong

How much follow-up do you do in general? Customers will start considering your pitch after you make yourself visible to them. Many salespeople would stop following-up after 3 times, but a study says that a sales rep should do a minimum of 5 follow-ups before a customer starts to consider them.


No one is born with internal knowledge of sales closing. It just comes with the on-field experience. Sales closing is a skill that can be learned quickly with daily practice and effort. The sales market is vast, it not easy to cross every challenge quickly but with time you can learn it.

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