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Why Ethical Sales Always Outperform Quick Wins

Why Ethical Sales Always Outperform Quick Wins

Sales is one of the most competitive fields—a perfect example of the rat race. It is easy to get swept up in the rush of closing deals quickly. There is pressure to hit targets, meet quotas, and secure that next sale. However, focusing on short-term victories can undermine what matters most in sales: the long-term relationship with the customer. Trust is the Foundation of Ethical Sales Ethical sales are not about convincing someone to buy something they don’t need. They’re...