How to Lower CAC Without Sacrificing Quality Leads
Customer Acquisition Cost (CAC) is a vital metric for any business looking to grow sustainably. It's the price you pay—through marketing, sales, and technology—to win a new customer. But here's the catch: lowering CAC often raises concerns about lead quality. After all, cheaper doesn't always mean better. So, how can businesses reduce acquisition costs without settling for unqualified leads? The answer lies in strategy, data, and a smart use of technology. Also Read: How to Measure and Improve Your Customer...
