Social selling has transformed the sales landscape, making it much easier to connect with prospects and discover leads organically.
LinkedIn, the standard social platform for professional networks and connections, has long been a popular and effective place to find and nurture sales leads.
Now, LinkedIn Sales Navigator offers sales organizations even more power to discover leads and manage their sales pipelines effectively.
Here’s everything you need to know about LinkedIn Sales Navigator to determine if it’s the right choice for your business.
What Is LinkedIn Sales Navigator?
LinkedIn has both free and paid versions targeting job seekers, recruiters, and professionals. The LinkedIn Sales Navigator is LinkedIn’s paid solution for sales reps.
LinkedIn Sales Navigator can be defined as a sales management tool designed to help sales reps tap into LinkedIn’s extensive network more effectively and, ultimately, land more deals.
What Are the Top Features of LinkedIn Sales Navigator?
Sales Navigator has an impressive collection of features. The following are the most impactful features for each plan:
Core
With the Core subscription, members can access:
- 50 InMail messages per month
- 10,000 saved leads
- Advanced lead and company search
- Custom lists
- Lead and account alerts
- Notes and tags
Advanced
The Advanced plan includes everything under the Core plan plus a few more key features:
- TeamLink and TeamLink Extend
- Team collaboration tools
- Embedded profile integrations
- Smart Links
Advanced Plus
The Advanced Plus plan has all the best features from the Core and Advanced plans as well as the following:
- CRM integrations
- Data validation
- ROI reporting
While the Core and Advanced plans can be used by individuals or groups, Advanced Plus plans are designed for teams of 10 or more.
What Are the Benefits of LinkedIn Sales Navigator?
The extensive premium features and sales resources available on Sales Navigator bring several significant benefits. As you learn how to use Sales Navigator more effectively, you’ll enjoy even more benefits, such as greater efficiency and improved sales results across the board.
Here are just a few benefits of using Sales Navigator you’ll enjoy.
CRM Integrations
Sales Navigator integrates with several popular sales apps and customer relationship management programs. This helps you simply import your Sales Navigator data into your preferred CRM to start implementing your campaigns. This also gives you the advantage of streamlining and tracking your sales data from one location. Some of the CRMs that are compatible with Sales Navigator are Salesforce, HubSpot, G2, and Outreach.
Targeted Searches
The Sales Navigator advanced search function gives sales reps the power to narrowly target their ideal leads and discover relevant connections.
Sales reps can choose from a large number of filters for people and/or companies such as Keywords, Geographic location, Job title, Company name, Industry, etc.
These premium search filters help you target the most relevant connections and focus on more valuable sales tasks, like building relationships and closing deals.
Powerful Sales Insights
The best part of Sales Navigator is that the more you use it, the more data it can optimize to deliver valuable insights.
As you search for new prospects, save leads, and make connections, Sales Navigator will keep you posted on updates within your network such as job changes, company updates, access to out-of-network connections, etc.
One of the biggest benefits of LinkedIn Sales Navigator (Advanced plan) is the opportunity to extend your sales reach outside your direct network.
Usually, you can only view the limited profiles of people outside your network. With Sales Navigator, you can “unlock” that information so you can better understand your leads and make more meaningful connections.
Is LinkedIn Sales Navigator the Right Fit for You?
To put it plainly, yes. While sales organizations with little experience selling on LinkedIn should test the waters with the free version, Sales Navigator is a natural next step for teams who are ready to take their sales pipelines to the next level.
