State of Commerce
Consumer behavior changed due to the global pandemic, letting commerce across the globe practically transform overnight.
B2B business has moved forward and nearly 5 years’ worth of transformation was achieved in a few months. Marketers are finding new ways of driving business by giving importance to “Digital” commerce.
Salesforce has done a survey to check how commerce leaders, consumers, and business buyers are adapting to these modern business strategies.
Here’s a glimpse of this report:
- Pandemic impact on consumer behavior
- Prioritizing digital commerce
- Digital commerce transforming B2B industry
- Cause of shift towards B2B from B2C