Having different prospects at various stages in your sales funnel can be a frustrating task. You will have to reach to each in a different way and also make sure to personalize the sale for them. But you can easily get lost in the number of people in the funnel and be unable to give them the care that they need.
Automating mundane tasks is the easiest way of optimizing your funnel and giving your customers the best experience.
Formatting an email can take up a lot of time, with templates you can cut down on this drastically and improve customer experience across the board too. In most cases, the customers will have similar problems and you can deploy a series of templates that will help you tackle them.
Not only does it save you time, but you can also help you standardize your responses for the company. This homogeneity sets a brand tone across various platforms and gets your message loud and clear.
Schedule Your Posts
Your social media platforms will show you in your insights which is the best time to post and when your posts get the most engagement. Use this to your advantage and post content around this time. Your audience will come to expect a post from you at this time while simultaneously you get the maximum engagement too.
Prequalify Your Leads
Sales is the final goal of most businesses; you can gauge the level of interest and intent of your leads with various parameters. When the lead is qualified enough you can then start pushing them further into a funnel and then get a sale through to them.
This will help you save valuable time and also get the disinterested leads out of the funnel too. Remember time is precious so use it wisely.
Many times the questions being asked can be solved in an easy way. For most of the FAQs, you can implement a chatbot and resolve a lot of issues. Many big companies like Amazon have already implemented this strategy and are getting great results.
Combining Automation and Manual Processes
Since it is not an “either/or” situation you can use both processes to aid your sales. At the end of the day, the goal is to rake in more money for the business. You can do this by using both automation and manual processes.
Automation can get rid of manually tedious tasks and replace them with an automated one. This will help you focus more on the manual parts of your processes. This way you can free up time to really personalize messages and offers as and when people reach that stage.
Cold Emails Should Be Automated
Using AI or Automated Processes you can streamline your cold email approach. It is a very industry-standard practice that will help you get the first touchdown with your prospective customers. If you have not been doing it, then this is the best time to start it as of now.
In the End
Following all these tips will help you lessen your workload and save time too. Deploy these and see an increase in your sales in no time.