Customer Value Retention Frameworks for Complex Enterprise Accounts

Customer value retention is harder in enterprise accounts than in mid market or SMB deals. Multiple buyers, layered contracts, staggered renewals, and uneven product adoption make simple retention metrics unreliable. A logo can renew while value quietly erodes. A technical framework is required to track, protect, and expand retained value over time. Why Traditional Retention Metrics Fail in Enterprise Accounts Gross retention and net revenue retention treat enterprise customers as single units. In reality, value is distributed across business units,...