Selling to Gen Z: How It Is Reshaping Modern Sales
Generation Z—those born between 1997 and 2012—are no longer the “next” big market. They’re here, they’re spending, and they’re rewriting the rules of commerce. Expected to hold over $360 billion in purchasing power in the U.S. alone, Gen Z is the most digitally native and socially conscious generation yet—and they demand more from brands than any group before them. Keeping up with Gen Z: Adapting real fast For sales teams, this means adapting fast. Gen Z doesn’t respond well to...
