Programmatic Out-of-home: What APAC Marketers Need to Know

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Combining programmatic technology with digital signage has unlocked a new world of possibilities both globally and recently in APAC—fueled by significant investments. Amid these investments, the digital out-of-home (DOOH) medium has undergone a remarkable transformation, sparking unparalleled interest from brands.

Witnessing an impressive 85% growth in 2023 and 65% the previous year, the surge in programmatic DOOH adoption underscores its significance in modern marketing strategies.

This guide delves deep into:

• Scale of DOOH markets in APAC
• A new era of efficiency for OOH
• Latest case studies of DOOH in APAC
• Predictions for 2024 and beyond

Download this guide to redefine your marketing approach and seize opportunities in the dynamic APAC market.