Sports Helps ViacomCBS Wrap Upfront Ad Sales
ViacomCBS has come to the end of its sales effort, according to a person familiar with the matter, notching noticeable growth in sports, particularly the NFL.
ViacomCBS has come to the end of its sales effort, according to a person familiar with the matter, notching noticeable growth in sports, particularly the NFL.
Comcast chief Brian Roberts is exploring the future of the company’s place in streaming, raising the idea of a possible tie-up with ViacomCBS or acquisition of Roku, according to a Wednesday report from The Wall Street Journal.