OTT Ad Spend Reaches $1.3B As Budgets Shift to Streaming Content
Five streaming services Hulu, HBO Max, Discovery+, Paramount, and Peacock, accounted for 65% of over-the-top (OTT) ad spending last year.
Streaming Content
Five streaming services Hulu, HBO Max, Discovery+, Paramount, and Peacock, accounted for 65% of over-the-top (OTT) ad spending last year.