Starbucks Misses Sales Estimates on China COVID Curbs, Suspends Guidance
Comparable sales in China, where the chain has rapidly expanded in recent years to tap rising coffee consumption, declined 23%, overshadowing 12% growth in North America.
Comparable sales in China, where the chain has rapidly expanded in recent years to tap rising coffee consumption, declined 23%, overshadowing 12% growth in North America.
Reduced international travel and low traffic to office buildings weighed on Starbucks’ same-store sales in China, according to CEO Kevin Johnson.