The idea for the B2B product is to automate the time-consuming and expensive process of sales outreach, including locating and pitching leads, as well as to offer tools to streamline and enhance initial sales meetings.
Magnify aims to automate more of this process so that companies can reach more of their customers to drive product usage, adoption and retention.
The Indian software market was pegged at $7 billion in 2020, registering a growth of 13.4 percent year-over-year (YoY) compared with that in 2019.
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The startup says it will use the funding to continue hiring in engineering, growth, sales, and customer success.
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CEO said that the company will use the finding to strengthen its global presents, especially in the US market.