3 Technological Shifts That Will Drive Your Sales in 2021 | The Salesmark

3 Technological Shifts That Will Drive Your Sales in 2021

3 min read

It is one thing to witness technological shifts around you and another to be a part of it. 

COVID is now more than a year old and businesses are accepting the “new normal” at full-scale. While they are at it, they are also looking to understand the technological evolution happening at the moment. Good thing is most of them have happened already and business can take their cue from here. 

The pandemic has ushered adaptations to going completely virtual, but resilient organizations are going an extra mile. They are adapting to key emerging technological trends that global enterprises have already implemented. 

Understanding technological trends has business advantages too. Knowing what software investments are a priority for your business helps you achieve strategic financial advantage against your competitors. 

It’s a new world today, but that might not be entirely bad news. You have established yourself as a business; now you need to establish yourself as a component of change. It’s time to invest in technology shifts that businesses can take advantage of to drive their sales in 2021.

Here’s 3 technological shifts every sales leader needs to know that will affect sales in the coming months and years.

ALSO READ: Top B2B Email design trends that will work in 2021

#3. Data-driven virtual selling will become mainstream 

When the pandemic shoved everyone to their homes, sellers resorted to virtual selling. The trend has only risen from that point and is seeing new advancements in 2021. 

B2B virtual selling is also taking place in sectors like Manufacturing and Hospitality. Many financial services companies where the sales were almost exclusively door-to-door are now relying on virtual selling, and are quite successful at it. Additionally, they are able to find new opportunities, approach global clients, and explore new marketplaces.

Sales meetings that were once happening in-person are now finding success with virtual conferencing. In fact, both customers and sellers are reluctant to go for one-to-one meetings since the same results can be achieved virtually. 

Additionally, you can use data to create exceptional digital experiences for your B2B clients.

#2. Sales operationalization of AI

Artificial Intelligence has helped sales organizations automate many mundane tasks, but they are going to facilitate operations highly in 2021. 

From streamlining business processes to automating legacy applications, many organizations today are taking the help of AI immensely to achieve speed and efficiency. Although automation was a product of large scale employee layoffs and furloughs, today it is understood as an important tool of modernization.

A modernized business with automation tools is helping departments achieve more in less time with even lesser resources. 

AI in operations helps in setting clearer paths and goals for sales representatives of the company. When major challenges are resolved at the operations level, sales reps can focus better on selling. 

#1. Better security will bring better customers

Many sales leaders might be skeptical about the ROI of spending on security now, but those that are leaning in will see impressive returns. 

Customer loyalty and security will go hand-in-hand in 2021. The more secure your virtual experience is, the higher number of customers you will attract on a daily basis.

With most business operations getting carried out virtually, sellers are looking for partnerships that will not become a victim of cyber attacks. By enabling privacy-enhancing features in your interaction, your clients will know that they are safe with you and so would be a financial transaction. 

Reinvent your sales strategy by embracing these technological shifts and ensure that your sales teams are digitally equipped to win every prospect out there.

Related Posts