The Juice, a business-to-business (B2B) content discovery platform, is announcing its public launch today as the first on-demand hub for marketing and sales professionals to access, consume and organize thought leadership and educational content, including articles, podcasts, videos, ebooks, and more that are uniquely tailored to their interests and roles.
The Juice, which launched out of High Alpha, is led by Co-Founder and CEO Jonathan Gandolf, an accomplished marketing leader who most recently served as the head of marketing at healthcare analytics leader Springbuk and was the chief marketing officer of Braxton Brewing. Gandolf is joined by Co-Founder and CTO Eric Sendelbach, the former chief technology officer at MOBI Wireless Management and vice president of technology at Tangoe, which acquired MOBI in 2018.
“Our entire team has played by the rules set by Google and other search engines. We’ve all developed gated content and written articles designed to be consumed by search algorithms, rather than humans. Neither of those approaches truly serve the brand or, more importantly, the content consumer,” said Gandolf. “We created The Juice to mirror the consumer experiences we’re all familiar with — Spotify, Netflix, Apple News and more. This means better content for consumers and better relationships for marketers.”
The platform has launched with a focus on serving sales and marketing professionals to help them find, share and save content from across the internet based on their personal preferences, job function, seniority and more. With features such as privacy control, eliminating forms to access all resources and the ability to organize content in playlists, The Juice is on a mission to create a better experience for both B2B brands and content consumers.
“The Juice is turning content marketing upside down, fundamentally changing both the way brands distribute content and how consumers discover it,” said High Alpha Partner Kristian Andersen. “The Juice is already gaining enormous traction with individuals who want a better way to learn and grow professionally. We’re excited to be partnering with Jonathan and his team to provide the market with what they’ve desired since the dawn of content marketing.”
The Juice’s content marketing discovery platform has over 50,000 articles, videos, podcasts and ebooks available to their growing member base. Early customers, including Guru, Lexer, Inxeption and Lev, use The Juice to distribute branded content to new audiences and gain deeper insight into the personas engaging with their resources.
“We’ve tried other platforms to share our content with the right audience in the past but nothing ever seemed to work. The audiences were too broad and it wasn’t a great experience for the content consumer,” said Leah Friedman, Director of Content Marketing at Guru (getguru.com). “The Juice is different. The Juice makes it so much easier. People can find great content on a specific subject or from a brand to fit exactly what they need.”