Sustainable Shoe & Apparel Brand Allbirds Opens New Store

Sustainable Shoe & Apparel Brand Allbirds Opens New Store

Sustainable Shoe & Apparel Brand Allbirds Opens New Store

Allbirds, a certified B Corp that believes in making shoes and apparel in a better way, opened a new retail store and community center in Cambridge today. It is the brand’s second store in the Boston area and 32nd globally, with locations across North America, Asia, and Europe.

The new 2,892 square foot space speaks to the brands’ sustainable focus, which has driven its development and use of natural materials in replacement of petroleum-based synthetic fibers. Displays around the shop call attention to the Merino Wool, Sugarcane, Tree, and other materials that its products are made of. The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry and a hallmark of Allbirds’s approach to sustainability.

The store is located at 29 Brattle Street and is open Monday through Saturday from 10am-7pm and Sunday from 11am-6pm.

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