Product engineering and lifecycle services company QuEST Global has appointed Yumi Clevenger-Lee as a global chief marketing officer. She will be responsible for marketing strategy, brand positioning, advertising, and corporate communications to build the QuEST brand across geographic regions, industry verticals, and services. She will be based out of Connecticut, USA, and will report directly to Ajit Prabhu, chairman, and chief executive officer, QuEST Global.
A marketing veteran, Clevenger-Lee joins QuEST Global with 17 years of experience in consumer-packaged goods. Her marketing experience includes new product innovation, reinventing brands through purpose, developing engaging campaigns, and creating new communication and business models. She has built many well-known brands around the world including S. Pellegrino, Perrier, Cheerios, and Green Giant.
Clevenger-Lee was the executive vice president and chief marketing officer for Nestle Waters North America, where she was responsible for a USD 4.5 billion portfolios of 16 brands before joining QuEST Global. Previously, she served as the director of marketing for the Latin America region of Cereal Partners Worldwide (CPW), head of innovation globally based in Switzerland for CPW, and led the Cheerios brand for General Mills Canada. She earned a Bachelors’s BSBA degree from the University of Missouri-Columbia and an MBA from the Kellogg School of Management at Northwestern University.