Primark Starts Click-and-Collect Trial as Sales Recover | The Salesmark

Primark Starts Click-and-Collect Trial as Sales Recover

Primark Starts Click-and-Collect Trial as Sales Recover

Associated British Foods Plc said that budget-clothing retailer Primark will test a UK click-and-collect service on children’s products, seeking to boost sales that are still recovering from the pandemic.

In a significant departure for a retailer that has previously resisted moving any of its sales online, the trial will take place in up to 25 stores in the north west of England later this year and is expected to drive higher footfall and boost sales, the company said in a statement Monday.

The service will build to offer customers an expanded range of 2,000 options across children’s clothing, accessories and lifestyle products. Around 40% will be exclusive to Click & Collect.

Primark reckons the service has the potential to satisfy unfulfilled demand, driving footfall from both existing and new customers to deliver incremental sales in stores.

“What we’re trying to do is use Click & Collect to increase the offer in the category where we’re very strong but where we’re still constrained,” AB Foods CEO George Weston told Reuters.

“We’ll give shoppers more reasons to buy more products and visit our stores more often.”

If the trial is successful, the children’s offer will be rolled-out nationally. Other product categories could then follow.

The move builds on Primark’s enhanced digital capability with its website having been revamped earlier this year.

But Weston said home delivery remained off Primark’s agenda as the economics don’t stack-up for its low price points.

“We think that that is very expensive, inefficient and environmentally iffy,” he said.

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