Hero MotoCorp Expands Sales and Service Network For Harley-Davidson In India | The Salesmark

Hero MotoCorp Expands Sales and Service Network For Harley-Davidson In India

Hero MotoCorp Expands Sales and Service Network For Harley-Davidson In India

Hero MotoCorp announced that the company has expanded the sales and service touchpoints for Harley-Davidson in India. The American bike maker partnered with Hero MotoCorp last year to continue its operations in India, and the Indian two-wheeler giant is responsible for setting up the sales and service network for Harley-Davidson in this new innings. Under the fresh announcement, Hero has now expanded the network with 14 full-fledged dealerships and seven authorized service centers across the country. These units will be exclusive to Harley-Davidson customers.

Ravi Avalur, Head – Premium Segment Business Unit, Hero MotoCorp said, “The Pan America 1250 is one of the most anticipated motorcycles of 2021. Considering it is Harley-Davidson’s first foray into the adventure-touring segment, the Pan AmericaTM motorcycle has already generated immense excitement among customers.  With the first shipment being completely sold out, it is truly heartwarming to see how the market has responded to the product. With the Harley-Davidson India dealer network now fully operational, our next objective is to resume the H.O.G. (Harley Owners Group) events. We are gearing up for the next annual Rally to be held in Goa between February 3-5, 2022.”

Sajeev Rajasekharan, Managing Director – Asia Emerging Markets and India, Harley-Davidson said, “We are excited about Harley-Davidson fans and motorcycle enthusiasts in India to experience the Pan America 1250. More than a century ago, Harley-Davidson stood for adventure and continues to do so until today as we present our first adventure touring motorcycle. Offering a differentiated riding experience, we invite adventure seekers to find their freedom across new terrains and experience India on this new motorcycle.”

In addition to the network expansion announcement, Harley-Davidson India has also confirmed that its next launch in the country will be the Sportster S that will arrive towards the end of the year. Bookings for the motorcycle along with the 13 existing models are currently open.

More recently, Harley-Davidson recently launched the Pan America 1250 in the country, its first-ever adventure tourer. The motorcycle not only is the storied brand’s boldest offering yet but also packs a host of features including a semi-active suspension set-up, adaptive ride height, cornering ABS, corner-enhanced traction control, and more.  Power comes from the 1250 cc Revolution Max V-Twin motor with 148 bhp on offer. The Pan America 1250 is priced from ₹ 16.90 lakh (ex-showroom) and takes on the top-of-the-line adventure tourers on sale including the BMW R 1250 GS, and the Ducati Multistrada V4.

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