GrowthGenius, an all-in-one sales automation platform, today announced the close of a C$2.3M investment round led by FirePower Capital’s private equity arm. The new funding, which will be a mix of term debt and equity, aims to accelerate the nearly 200% annualized revenue growth since the beginning of the year.
“We built GrowthGenius to help great companies succeed by never having to worry about sales again,” noted Brandon Pizzacalla and Will Richman, co-founders of GrowthGenius. “With our recent funding, we will continue improving our core product and drive more value for our hundreds of customers.”
GrowthGenius was founded in 2016 to help companies automate sales prospecting so that the people at those companies could focus on more valuable work. GrowthGenius operated for 3 years as a tech-backed sales agency before launching its sales prospecting automation software publicly in 2020. “GrowthGenius combines the power of sales automation technology with the insights and perspective of sales consultants to provide a highly effective offering,” said the founders.
Two of FirePower Capital’s leaders, Anthony Lipschitz, Partner, Private Equity, and Sebastien Douville, Partner & COO, will join the board of directors. Anthony brings over 2 decades of experience in sales, investing and executive leadership at technology companies, including StubHub, ThinkingCapital, and BrightSpark. Sebastien contributes 15 years of management consulting, operational, financial, and M&A experience, having helped build FirePower Capital from the ground up, and with previous experience at Oliver Wyman.
“I speak for the entire FirePower team: we are extremely excited to partner with the GrowthGenius team whom we have known for some time. They have consistently pushed the boundaries of what was thought possible in top-of-funnel sales activities. They are poised to continue to take advantage of a massive change for the sales function across most sectors,” pointed out Anthony Lipschitz.
Since the launch of GrowthGenius’ software platform in June 2020, the customer base has grown to over 500 companies. Marketing agencies, sales agencies, and professional service firms have had the highest success with GrowthGenius, though the company has worked with customers across nearly every vertical. In the last year, GrowthGenius has generated over 90,000 sales conversations and over $350 million in qualified sales pipeline for its customers and clients.