Dubai Duty-Free has announced annual sales in 2021 reached Dhs3.563bn (US$976m).
This represented a 40% increase in 2020.
The operation recorded over nine million sales transactions throughout the year, an average of 25,000 sales transactions per day, while over 26 million units of merchandise were sold.
Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty-Free, reflected on the year, which was still overshadowed by Covid-19: “Overall, it has been a very good year for the operation despite the challenges of the pandemic and I would like to thank our Chairman, H.H. Sheikh Ahmed bin Saeed Al Maktoum, for his ongoing support and commitment. I also join His Highness in thanking our great team of staff, our suppliers, and of course our customers, for their contribution to our ongoing growth and success.”
Top categories and sectors
The top five selling categories for the year were Perfumes, Liquor, Cigarettes & Tobacco, Gold, and Electronics. Sales of Perfumes reached Dhs698m (US$191m) and accounted for 19.59% of total annual sales. Liquor in second place recorded sales of Dhs617m (US$169m), representing a 17% share of total annual sales.
Cigarettes & Tobacco, the third best-selling category had Dhs348m (US$95m) in sales and contributed 10% towards total revenue. Gold came in fourth place with sales amounting to Dhs290m (US$79.5m), representing 8% of total revenue while Electronics came in fifth place with sales of Dhs278m (US$76m) and accounted for 7.8% of total annual sales.
Online sales accounted for 5% of the overall sales tally for 2021 and reached Dhs177m (US$48m).
Sales in Departures across the operation reached Dhs2.9bn (US$818m), accounting for an 84% share of total annual sales, while Arrivals sales reached Dhs 373m (US$102m), representing a 10% share.
McLoughlin also commented on the retailer’s projects that were completed in 2021 and its plans for the year ahead: “We have continued to develop our retail offer in all the Terminals and that included the opening of a Christian Dior boutique in Concourse A and B and a Louis Vuitton shop in Concourse B. We are now looking forward to the opening of a Cartier boutique in Concourse B and the reopening of the Chanel boutique in Concourse A in the first quarter of this year.”
In 2022, Dubai Duty-Free will continue with its busy events and promotional calendar which includes the Dubai Duty-Free Tennis Championships to be held from 14-26 February at the Dubai Duty-Free Tennis Stadium.