Corporate Visions, the leading provider of science-backed sales training and consulting services, announced today it is becoming an Underwriting Partner of the AA-ISP, the global inside sales association. In addition, B2B DecisionLabs, the research division of Corporate Visions, has been named a research partner for the AA-ISP.
What started as a niche community dedicated to raising the professionalism of “inside sales,” the AA-ISP now finds itself at the center of a completely transforming industry where all selling suddenly became inside selling during the pandemic.
“Every company is grappling with how to develop, convert, or optimize their sales teams to effectively transition to the digital, virtual, inside-first selling world,” said Tim Riesterer, Chief Strategy Officer for Corporate Visions and Chief Visionary at B2B DecisionLabs. “The AA-ISP is already the leading community for B2B sales leaders looking for research, insights, and examples of what great inside selling looks like, and we’re excited to help grow their value and impact.”
As an AA-ISP Underwriter, Corporate Visions will sponsor key educational conferences, help facilitate forums and workshops, support the global chapter program, and provide research-backed sales skills training and sales leadership coaching content at both online and in-person events.
As the association’s research partner, B2B DecisionLabs will run a dedicated research agenda that generates fresh, original, and exclusive findings for AA-ISP members. Offering a unique perspective, B2B DecisionLabs conducts behavioral and neuroscience research on how B2B buyers frame value and make choices and controlled field trials for optimizing inside selling processes and performance.
“The underwriting investment and new research partnership represent an important part of the association’s expansion plans. We’re looking to increase our support for advancing the inside selling profession and sales industry as a whole,” said Bob Perkins, Founder and CEO of the AA-ISP. “This requires more research and advisory-level expertise, including insights, content, and tools. As well as more expert-facilitated peer exchanges and research reports that provide the community with tangible, actionable deliverables. Corporate Visions and B2B DecisionLabs significantly increase our capabilities in all these areas.”