Co-op has launched its first food-to-go offer with its new micro-supermarket proposition as consumer behaviors continue to shift.
The convenience retailer is expanding its portfolio with its first-ever 24 hours self-serve, cashless micro-market at the head office for British Manufacturer and home of Henry and Hetty the Hoover, Numatic.
A total of 1000 colleagues will get access to Co-op’s own-brand products such as food-to-go meal deals, breakfast items, milk, bread, ready meals as well drinks on the go from its ethically sourced own-brand hot drinks machine, Ever Ground.
“The pandemic has changed the way in which people shop and eat and we’re always looking for new ways to reach our customers,” Co-op head of new channels, Martin Rogers said.
“As a convenience retailer we need to continue to adapt and our micro-markets will allow us to have a Co-op presence in locations that aren’t suitable for our traditional stores.
“The launch of these new ways to shop will allow us to serve our customers in an even more convenient way, with great tasting food.”
Working in partnership with a regional vending provider, Graddon Vending, the Co-op micro-markets can be installed across hospitals, offices, schools, gyms, and train stations, to provide a specially selected range.