Google’s announced a range of new generative AI tools for brands at its Google Marketing Live event, including new ad creation options, customized Search ads based on your website text, and more.
First off, on ad creation tools – Google’s rolling out a new process that will enable advertisers to generate background visuals for their product shots, which will provide more ways to make your content stand out in user feeds.
As per Google: Our new Product Studio brings the benefits of generative AI to businesses of all sizes, helping them easily create unique and tailored product imagery for free and get more value from the images they already have.
As you can see in the example above, the process will enable brands to quickly and easily generate multiple versions of product images, based on text prompts, which will open up a range of new possibilities for your promotions.
In addition to being able to generate new background visuals, the tool will also enable advertisers to remove backgrounds, so that you can maximize usage of your visual assets, while it will also be able to improve the quality of small or low-resolution images without having to reshoot.
These are some handy tools, and this, in my opinion, is one of the best ways to utilize these new generative AI functions in an effective, adaptive and beneficial way for brands. Because while you can create whole new images, that’s generally not helpful for brands, in most cases, since really, you want to showcase your specific products. But being able to enhance your existing visual assets with generative add-ons is a valuable use case, which could make it much easier to create multiple versions of your campaigns, and A/B test different elements.
Google says that merchants in the US will be able to access these new tools over the next few months.
Google’s also launching a new process that will summarize your website content for you, and create variations of ads based on your own site text.
“Simply add a preferred landing page from your website and Google AI will summarize the page. Then, it will generate relevant and effective keywords, headlines, descriptions, images and other assets for your campaign. You can review and easily edit these suggestions before deploying.”
