The Digital Future of Coupons: From Clipped to Clicked
The coupon industry was already shifting from print to digital even before the pandemic, however, there has been a dramatic acceleration of this trend in recent times. Digital coupons will get a boost as the digital shift continues, driving pandemic-related trends like the growth of shopping apps.
This report explores the rise of digital coupons and the effect this may have on traditional channels.
Access this report to gain insight into:
- The timeline from print to digital
- Top digital promotion trends in the marketplace
- How brands can respond by implementing the right strategies