The Difference Between Customer Feedback and Customer Experience
A recent Gartner survey claims 67% of the companies feel they mostly compete based on customer experience. Now, here’s an important question: Are you measuring customer experience or just customer feedback?
Here’s why we ask this question – a recent survey reveals that companies that solely rely on solicited feedback as their only source of customer experience data are soon going to be left behind.
However, the good news is without even you asking – your customers are already telling you everything you need to know to improve retention and grow revenue. All you need to do is capture and leverage that data.
Download this paper and learn how you can collate and harness that data with the aid of Customer Experience Analytics. Also explore, how this, in turn, can help you:
- Understand the voice of your customers
- Improve your customer experience