Personalization Demystified: Enchant Your Customers by Going from Good to Great
Firms see a 6% increase in sales revenue, 33% increase in customer loyalty, and 11% decrease in overall marketing costs, simply by implementing immature personalization strategies. Now think what they can do with thoughtfully planned ones!
Today, your customers are confronted with a plethora of choices. Personalization is the only key differentiator you can use to drive their attention towards your brand.
Explore key findings drawn from an in-depth survey of 372 business personalization strategists and 548 consumers from around the world. The report demystifies consumer perceptions of personalization actions, and where brands need to rework to stay in tune.
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