8 Ways Artificial Intelligence Enhances Your Marketing Functions
The benefits of artificial intelligence (AI) are innumerable. Over 41% of marketers generate higher revenue enabling AI in their email marketing strategies. And 82% of marketing professionals adopted AI mainly for improving their customer experience (Statista Report).
AI is a powerful tool with the capabilities to automate and optimize multiple processes. But marketers must work to balance it with human intelligence and sentiment.
Read this all-inclusive Sitecore paper to understand the 8 ways of combining AI with human intelligence and how to improve digital experiences with AI.