Customer Acquisition | The Salesmark
7 Steps to a Strong Customer Acquisition Strategy

7 Steps to a Strong Customer Acquisition Strategy

3 min read

Customer acquisition is not just a routine, it is a strategic approach mandatory for growth. Central to this is Customer Acquisition Management (CAM) and Customer Acquisition Strategy (CAS). The combination of both ensures efficiency and profitability.

5 Ways to Deliver Exceptional Omnichannel Customer Experience 

5 Ways to Deliver Exceptional Omnichannel Customer Experience 

8 min read

Understanding your customers and their needs is crucial to creating an omnichannel strategy that works across all of the communication channels. Not only will all of your consumers want to communicate with you using the same communication channel, but they will also anticipate that their favorite brand will gather all of their data from all of the channels as they may access various channels through various channels.