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The Future of Media with Extended Reality

The Future of Media With Extended Reality
Image Courtesy: Pexels

We all know today that XR’s biggest marketing promise is its capacity to provide experiences that foster emotional bonds and reduce the gap between brands and consumers. 

The engagement capabilities of the XR, which let businesses forge emotional relationships with their goods and services, represent its greatest marketing potential. Media firms can more effectively contact their target audience with XR-powered technology. 

XR applications enhance the customer experience by simulating the real world and making it more dynamic, enticing, and engaging. As a result, media buyers and digital agencies can develop a strong emotional connection with their businesses. 

The Benefits of XR in Media 

  1. Interactive strategy

A new method of content delivery is provided by XR that is comparable to excellent UX. Customers can engage with products in real-time using XR.

  1. Higher sales

Businesses increase revenue by boosting customer contact with their goods or services by utilizing XR-powered solutions.

  1. Experience Without Interference

Solutions based on XR are less obtrusive and consequently more appealing.

  1. Brand Awareness

A compelling mobile solution can make a big difference in raising brand recognition. 

  1. Customer engagement

 Customer engagement XR-based applications provide an immersive experience by superimposing digital information over actual items, enticing users to interact with the goods or services of the company.  

AR/VR Application in Media 

1. AR Interactive Labels

Digital items that are animated via augmented reality are referred to as AR interactive labels (AR). Snoqualmie Brewery in Washington created its own AR interactive labeling for its products. However, useful extra information about a product can be placed in addition to interesting labels.  

2. AR Bill Board 

The advertising industry is compelled to use cutting-edge technologies as consumers become more sophisticated in order to draw in new audiences and keep hold of current ones. One such example is augmented reality (AR) billboards, which let viewers interact with billboards using their smartphones. Users are instructed to align their camera view with the billboard after activating the lens, at which point the advertisement becomes interactive with augmented reality. 

3. AR Face Filters 

AR face filters have recently gained a lot of popularity. There are many different face masks and filters available on Instagram and Snapchat. Many businesses create their own virtual masks that advertise and promote their products in order to quickly and effectively increase their brand recognition. 

4. AR Product Configurator 

A special tool called augmented reality (AR) product configurator enables users to quickly create custom designs and adjust elements like color or texture in real time. As a result, businesses using an AR configurator are better able to make an emotional and visual connection with their audience. 

5. VR Tour  

With the help of Softengi’s VR tour, viewers can travel to different locations and see the Metropolitan Museum or the Louvre. Users using a VR headset can explore each piece in depth while experiencing the full museum environment in 3D. Using the 3D computer graphics programs Maya and Arnold, as well as a high-poly model, the VR prototype was produced. 


One industry that stands to gain the most from emerging technologies like augmented reality and virtual reality is the media. Media organizations benefit from innovative methods to draw more attention to the goods and services they advertise. Additionally, extended reality’s engaging and immersive features enable consumers to develop an emotional bond with companies.

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