In today’s digitally connected world, customers are more visible and powerful than ever. When considering the lifetime value of a customer, there is a big difference between everyday customers and fans. Customers who leave happy and fulfilled are likely to come back in the future, but fans do much more for your company. They will promote your brand, grow your customer base, and help you create a better business. Here are 4 secrets on how to turn your customers into brand ambassadors who cannot stop talking about your brand.
4 tips to turn your customers into brand ambassadors
1. Analyse their needs and offer exactly that
Though an obvious step, businesses sometimes may miss out or take this step for granted! The key to a successful business is to offer your customers – what they are looking for. Do thorough research, understand their pain points, and see if any of your products/services can solve their pain points. In other words, the key is to offer them what they need and not what they think they want! It doesn’t stop at that – explain how that product/service solves their problem. This is important because your customers will sense that you are not just selling a product or service to them but you understand them and want to solve their problem.
2. Provide service on the channel they prefer
In today’s digitally connected world, customers are everywhere. Social media is an easy and cost-effective way to keep in touch with your customers. You can interact with, update, and monitor your customers, all while adding a personal touch. So, it’s important to offer them the service on the social media platform they prefer. This can be through an application, or via Facebook, Instagram, WhatsApp, and the list go on.
Using social media platforms makes it easy to reach out to your customers and strengthens your relationship with them. Having a strong social media presence increases your brand recognition and also gives your business some personality. So, create an appealing social media profile that your customers would love to associate with!
3. Deliver personalized experience, make them feel good
“People will forget what you said. They will forget what you did. But they will never forget how you made them feel.” – Maya Angelou
Empathy and personalization are crucial elements when it comes to creating an extraordinary customer experience. Make every customer feel special. Be friendly, listen to them, understand their pain points, and empathize with them even if your product/service is not the solution they are looking for. Most importantly, deliver and respond to your customers on time.
Also, pay attention to the slightest details when it comes to your customers. Details can make all the difference. For instance: Do you offer free parking to your customers? Is your sales team nice and helpful? Do you give away gifts to your customers? Is your establishment clean, bright, and sunny? Small things like this create a great impression. So, remember to pay attention to every detail!
4. Reward your customers
Recognizing your customers’ loyalty by rewarding them once in a while is a great way to keep them happy. It need not be an expensive reward. Even a small personalized thank you note will make a huge difference. Remember it’s the gesture that counts.
Did you know?
A happy customer spends at least 3 times more money on your brand than a “somewhat” happy one?
In this blog post, we have covered few successful strategies you could use to keep your customers happy by accurately analyzing their needs, providing service on the channel they prefer, and delivering the personalized experience they are looking for.
So, how are you driving customer satisfaction in today’s uncertain and changing consumer landscape?
We would love to hear from you. Drop us a comment 🙂