5 Must-Have Technology for Your Sales Team | The Salesmark

5 Must-Have Technology for Your Sales Team

3 min read

With your organization and sales team growing – it’s crucial for your tech stack to grow too! Especially today with remote working and organizations going digital – it’s important you look at your tech stack and see if it needs a make-over, or even better –  few tech additions. Today, it’s come down to survival, and organizations that fail to adopt technology are sure to stay behind in today’s competitive world. Unfortunately, figuring out sales technology for your sales team can be a daunting task. And, developing a strong sales team without the right tools is an impossible task. With so many companies fighting for the same lead, you need to do as much as possible to give your sales team an edge in the market to reach that lead first. Here are 5 types of technology for your sales team to help them fight the competition, simplify their work, and close deals faster.

5 Key technology for your sales team

1. Customer Relationship Management (CRM)

Regardless of the recent remote work trends, CRM has always been an integral part of the sales process. Today and ever, companies greatly rely on CRM to help them manage their relationships with customers. CRM helps you keep track of existing customers, enhance customer relationships, improve customer retention, stay on top of sales and marketing efforts, and most importantly, helps you automate communication. Thereby, saving your sales team a lot of time that they can now use for other crucial revenue-generating tasks.

However, CRM’s are not the same anymore! They have matured into complex, multi-tiered support systems as a result of technological advancements.  Most of them are Saas platforms. CRM software today offers countless features to help your sales team optimize their sales processes. For instance, CRM provides real-time updates to execute advanced lead scoring, automates repetitive tasks, etc. Today there are a lot of options available – the key is to choose the one that best suits your organization. In other words, see if the CRM that you are selecting offers all or most of the features that help you achieve your sales goals/objectives and make the life of your sales team easy!

Also Read: Best Sales CRM Tools That Can Make Your Sales Strategy a Success

2. Email tracking software

Among all the other technology tools for your sales team, email tracking software is an important one. This tool is indeed a blessing for all the sales and marketing professionals. A marketing/sales professional can’t even imagine a day’s life without this software! Email tracking software’s sole responsibility is not just tracking customer emailers, follow-up emails, tracking open rate, CTR rate, etc. But it should also be able to provide prescriptive analytics to help you gain a competitive edge and stand out in the crowd. On a positive note, some tools also enable you to send personalized emails to a lot of people at once – all why tracking important metrics. Not just that, some even tell what you should do to improve your email marketing. Thereby, helping your marketing and sales team to reach more prospects and close deals faster. 

3. Remote work/Productivity tools

Sales as a job function is daunting by itself. And this remote work trend has made it even harder! In other words, it’s easy for the sales team to get distracted while selling remotely or virtually. As a solution to this, there are a lot of productivity, remote work, and collaboration tools that can help your sales team balance their schedules and time between their various job functions. Thereby, boosting efficiency and impact across the organization. For instance: Web conferencing tools like Zoom enhances communication between your sales team and your customers with the help of its verified amazing features.  Likewise, there are plenty of technology tools for your sales team that may even offer all of these features together. So, choose the one that you think is best for your sales team and your organization.

4. Social selling tools

Among all the other things – one thing that remote work has made way popular is the concept called ‘social selling.’ In addition, evidence shows that salespeople who focus on social media platforms outsell their colleagues over 75% of the time. Without a doubt, handing social selling tools to your sales team is the best gift you could ever give them! Social selling tools offers 3 main advantages and they are:

  • It will help your sales team to know what your customers care and talk about. And helps you break down the interests of your audience and your most important influencers. Most importantly, it allows you to track any mentions of your brand or even your competition.
  • It will also help you manage multiple social media accounts. In other words, the right social media tool will be able to schedule posts across multiple platforms. It will also share birthday and anniversary messages to your customers automatically without your intervention.
  • Lastly, it also helps you augment your existing customer records with the information you already have from social media. This along with a social CRM will give your sales team a better picture of your customers. Thereby, enabling them to prepare a pitch that will yield greater results.

5. Reporting and performance management tools

Reporting and performance management tools are the most crucial technology tools of all. How can you keep your customers happy unless you keep your employees happy? The key is to take care of your employees. And as an unsaid rule – the employees will take care of your customers. Reporting and performance management tools can help sales leaders a great deal in this regard. Sales reporting and performance management tools help managers and sales teams track a variety of customizable metrics and data points. This will help your sales team monitor their individual and combined successes, areas of improvement, sales tactics that are working, and the ones that need modification.


When it comes to selecting technology for the sales team, there is no written rule on how and what technology tools you should embrace. The key is to research and experiment with different tools to determine the one that you feel is right for your sales team and your organization. In this process, you may even discover a combination of technologies or a single tool that might suit your team and align with your business needs. Thus, by providing your sales team access to the above-mentioned technologies, you are directly helping them perform better and drive business revenue.

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