A whopping 3.6 billion people use social media across the world. But not everyone can become your prospect, let alone customers. Social media is a great platform to run low-cost marketing campaigns to reach a larger audience. But lead generation is impossible if you do not have great strategies in hand.
Metrics such as likes, followers, and comments, might seem the right place to start, but you may not get the desired results. Because these metrics don’t help much in lead generation, and limitation in lead improvement is a bigger social media barrier for about 77% of businesses.
To use social media optimally for lead generation, here are some surefire strategies to try.
5 Foolproof Lead Generation Strategies Using Social Media
For generating leads on social media, you must have a definitive goal. And you must also be clear about your sales process. Let’s take a look at the various strategies you may try on social media platforms.
1 Social media advertising
Have you tried the “Lead Generation” ads option on Facebook, LinkedIn, or Twitter? If not, now’s the time to give it a shot. These ads help you collect direct leads using targeted ads for social media users. If a user is interest to read a free eBook that you’re offering, he can simply subscribe, fill the form, and submit. There is no need to click on ads, visit a landing page, and fill the form. Simple process, effective results.
2 Rely on geo-targeted search
Do you want to target users based on their geography? Well, social media offers that as well. You can leverage the location-based targeting option on different channels and focus on the right prospects. You can send promotions and specific lead generation ads to these users so they click and convert.
3 Host social media conference and virtual events
Virtual conferences are a great way to target a large, relevant audience. Because you can send promotions to intended users and get them to fill forms with important details. You collect leads and offer them great content to consume on important, intriguing, trending topics. You can also repurpose your content on other platforms, so they act as a lead magnet for you and enhance your lead generation efforts.
4 Organize contests with attractive giveaways
The best way to catch the right eye balls on social media is to run contests with attractive giveaways. You might feel it is an excessively used strategy. But it still works, provided you create an interesting challenge and offer a great product to those who wins. There are 2 advantages here. You get a lot of leads and greater reach due to increased post shares. Leads generated this way may not always convert, but you certainly have a good repository to rely on.
5 Use retargeting ads for lead generation
Retargeting ads are a great way to reconnect with the lost prospects. These ads amplify your social media advertising efforts and help in lead generation. With retargeting ads, you can nudge users who previously interacted with your ads but didn’t offer their details. These ads have a greater reach and CTR compared to display ads. You can build a retargeting ad action plan and send these ads in a sequence to the target audience with clear messaging at every stage.
There are several lead generation strategies that you can use for social media. But the above 5 are some of the most effective strategies. More than advertising, content repurposing and retargeting ads generate better and quality leads.
So, are you ready to kick-start your social media lead generation process?